Job Interview Secret: Your Timing Could Mean Everything






Want to ace your next interview? Then you might want to schedule your interview on a day when no one else is being interviewed. Applicant scores may have more to do with who else was interviewed that day than with the applicants themselves, a new study finds.


This phenomenon is known as “narrow bracketing,” according to Uri Simonsohn of The Wharton School at the University of Pennsylvania and Francesca Gino of Harvard Business School. This means that interviewers tend to compare applicants to other people they have interviewed throughout the day, instead of assessing them within the wider framework of the entire applicant pool.






The effects of this constriction in judgment can be serious for those looking for work in today’s competitive job market .


Interviews held earlier in the day had a negative impact on interviews held later in the day, Simonsohn and Gino found after analyzing 10 years of data from more than 9,000 MBA interview s. If the interviewers had already given several high scores to applicants early on, they were likely to give later applicants lower scores.


The study showed that as the average score for applicants interviewed early in the day increased by .75 percent, the score for the next applicant dropped by about .075 percent. And while this drop may seem small, the effect it has is significant. An applicant would have to score about 30 points higher on the GMAT, or have about 23 more months experience, to make up for this difference. And the impact that previous scores have on the judgment of interviewers only increases as they progress through the day.


Researchers believe that interviewers are hesitant to give too many high scores or too many low scores in a single day, and this creates a bias against applicants who are interviewed on a day in which there are particularly strong candidates.


Simonsohn and Gino said that they were able to document this “narrow bracketing” effect even among highly experienced interviewers.


This story was provided by BusinessNewsDaily, a sister site to LiveScience. Follow BusinessNewsDaily @bndarticles. We’re also on Facebook & Google+. 


Copyright 2013 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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U.S. 'needs tougher child labor rules'




Cristina Traina says in his second term, Obama must address weaknesses in child farm labor standards




STORY HIGHLIGHTS


  • Cristina Traina: Obama should strengthen child farm labor standards

  • She says Labor Dept. rules allow kids to work long hours for little pay on commercial farms

  • She says Obama administration scrapped Labor Dept. chief's proposal for tightening rules

  • She says Labor Dept. must fix lax standards for kid labor on farmers; OSHA must enforce them




Editor's note: Cristina L.H. Traina is a Public Voices Op Ed fellow and professor at Northwestern University, where she is a scholar of social ethics.


(CNN) -- President Barack Obama should use the breathing space provided by the fiscal-cliff compromise to address some of the issues that he shelved during his last term. One of the most urgent is child farm labor. Perhaps the least protected, underpaid work force in American labor, children are often the go-to workers for farms looking to cut costs.


It's easy to see why. The Department of Labor permits farms to pay employees under 20 as little as $4.25 per hour. (By comparison, the federal minimum wage is $7.25.) And unlike their counterparts in retail and service, child farm laborers can legally work unlimited hours at any hour of day or night.


The numbers are hard to estimate, but between direct hiring, hiring through labor contractors, and off-the-books work beside parents or for cash, perhaps 400,000 children, some as young as 6, weed and harvest for commercial farms. A Human Rights Watch 2010 study shows that children laboring for hire on farms routinely work more than 10 hours per day.


As if this were not bad enough, few labor safety regulations apply. Children 14 and older can work long hours at all but the most dangerous farm jobs without their parents' consent, if they do not miss school. Children 12 and older can too, as long as their parents agree. Unlike teen retail and service workers, agricultural laborers 16 and older are permitted to operate hazardous machinery and to work even during school hours.


In addition, Human Rights Watch reports that child farm laborers are exposed to dangerous pesticides; have inadequate access to water and bathrooms; fall ill from heat stroke; suffer sexual harassment; experience repetitive-motion injuries; rarely receive protective equipment like gloves and boots; and usually earn less than the minimum wage. Sometimes they earn nothing.


Little is being done to guarantee their safety. In 2011 Secretary of Labor Hilda Solis proposed more stringent agricultural labor rules for children under 16, but Obama scrapped them just eight months later.


Adoption of the new rules would be no guarantee of enforcement, however. According to the 2010 Human Rights Watch report, the Department of Labor employees were spread so thin that, despite widespread reports of infractions they found only 36 child labor violations and two child hazardous order violations in agriculture nationwide.


This lack of oversight has dire, sometimes fatal, consequences. Last July, for instance, 15-year-old Curvin Kropf, an employee at a small family farm near Deer Grove, Illinois, died when he fell off the piece of heavy farm equipment he was operating, and it crushed him. According to the Bureau County Republican, he was the fifth child in fewer than two years to die at work on Sauk Valley farms.


If this year follows trends, Curvin will be only one of at least 100 children below the age of 18 killed on American farms, not to mention the 23,000 who will be injured badly enough to require hospital admission. According to Center for Disease Control and Prevention statistics, agriculture is one of the most dangerous industries. It is the most dangerous for children, accounting for about half of child worker deaths annually.


The United States has a long tradition of training children in the craft of farming on family farms. At least 500,000 children help to work their families' farms today.


Farm parents, their children, and the American Farm Bureau objected strenuously to the proposed new rules. Although children working on their parents' farms would specifically have been exempted from them, it was partly in response to worries about government interference in families and loss of opportunities for children to learn agricultural skills that the Obama administration shelved them.






Whatever you think of family farms, however, many child agricultural workers don't work for their parents or acquaintances. Despite exposure to all the hazards, these children never learn the craft of farming, nor do most of them have the legal right to the minimum wage. And until the economy stabilizes, the savings farms realize by hiring children makes it likely that even more of them will be subject to the dangers of farm work.


We have a responsibility for their safety. As one of the first acts of his new term, Obama should reopen the child agricultural labor proposal he shelved in spring of 2012. Surely, farm labor standards for children can be strengthened without killing off 4-H or Future Farmers of America.


Second, the Department of Labor must institute age, wage, hour and safety regulations that meet the standards set by retail and service industry rules. Children in agriculture should not be exposed to more risks, longer hours, and lower wages at younger ages than children in other jobs.


Finally, the Department of Labor and the Occupational Safety and Health Administration must allocate the funds necessary for meaningful enforcement of child labor violations. Unenforced rules won't protect the nearly million other children who work on farms.


Agriculture is a great American tradition. Let's make sure it's not one our children have to die for.


Follow us on Twitter @CNNOpinion.


Join us on Facebook/CNNOpinion.



The opinions expressed in this commentary are solely those of Cristina Traina.






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Autopsy today for lottery winner poisoned by cyanide

The body of poisoned lottery winner Urooj Khan is in the hands of the Cook County medical examiner in hopes to learn more about how he died.









Officials will conduct an autopsy this morning on the body of a West Rogers Park man who was exhumed from Rosehill Cemetery on Chicago's North Side after dying of cyanide poisoning last summer after winning a million-dollar lottery.


A hearse was being opened in front of a green tent set up at the grave site just north of Peterson Avenue and Urooj Khan's body was loaded into it. An evidence technician snapped a photo of it before the hearse's rear doors were closed up and the vehicle began driving away across the grass on the cemetery, escorted by a Chicago police evidence technician squad car and several other marked and unmarked police vehicles. They exited west onto Peterson Avenue.


The whole exhumation process lasted about two hours.








Khan's body was not frozen, officials said, and his autopsy will be today. A medical examiner's office spokeswoman, Mary Paleologos, said Khan's body will be buried again on Monday.


Dr. Marta Helenowski, the forensic pathologist who originally handled Khan's case, will be performing the autopsy this morning at the medical examiner's office, 2121 W. Harrison St., Paleologos said in a telephone interview.


The pathologist is going to be taking samples of Khan's lungs, liver and spleen for further testing. She will also be looking at the contents of Khan's stomach and intestines and taking bone, nail and hair samples, all for further examination, according Paleologos.


"Depending on the condition of the body and the quality of the samples, (the medical examiner's office) will hopefully be able to determine how the cyanide entered his body," Paleologos said.


Chief Medical Examiner Stephen J. Cina will hold a 2:30 p.m. news conference about the autopsy. He will likely only be able to discuss whether Khan's body is in good condition and if the samples taken from it are good quality.


It'll be two or three weeks before the medical examiner's office knows how the cyanide got into Khan's system. The office will also have to wait for independent lab test results.


Helenowski and a few medical examiner's office personnel were on hand for the exhumation. An imam also was present to say prayers at the grave site as the exhumation went on.


Several helicopters hovered over Rosehill Cemetery this morning and a backhoe and three or four pickup trucks were stationed at the grave site in the middle of the cemetery's northern section, where a beam of light could be seen shining over Khan's headstone. The backhoe soon began its work digging into the ground at the grave site. In addition to the backhoe, one or two workers were seen helping dig up the body with shovels.


A large tent was set up at the site where some two dozen police officers were gathered. Among the officers are two Chicago police evidence technicians, Paleologos said. One was taking still photos of the exhumation, while the other was shooting video.


An unmarked police car and two blue barricades blocked off the Peterson Avenue gate to Rosehill, the only entrance and exit in the northern section of the cemetery.


Four TV trucks sat parked along the fence about 100 yards west of the grave site along Oakley Avenue, the designated staging area for the media. A group of about a dozen photographers, a videographer and TV reporters stood along the Peterson Avenue fence, next to where traffic moved along the busy thoroughfare like any normal morning rush hour.


A few passersby gazed at the police activity at the grave site from Oakley Avenue. One, curious about large presence inside the cemetery, was surprised to learned from a Tribune reporter that it was Khan's body being dug up. Another thought someone was having a funeral.


The exhumation of Khan's remains – scheduled to begin at about 7 a.m. – will come about six months after he was buried at Rosehill. In court papers last week, Cina said it was important to exhume the remains "as expeditiously as possible" since Khan's body was not embalmed.

In court papers, Cina said it was necessary to perform a full autopsy to "further confirm the results of the blood analysis as well as to rule out any other natural causes that might have contributed to or caused Mr. Khan's death."


The exhumation comes after the Tribune broke the story on Jan. 7 about Khan's mysterious death, sparking international media interest in the case.


The medical examiner's office initially ruled Khan's July 20 death was from hardening of the arteries when there were no signs of trauma on the body and a preliminary blood test didn't raise any questions. But the investigation was reopened about a week later after a relative suggested to authorities that Khan's death "may have been the result of poisoning," prosecutors said in a court filing seeking the exhumation.


The medical examiner's office contacted Chicago police Sept. 11 after tests showed cyanide in Khan's blood. By late November, more comprehensive toxicological tests showed lethal levels of the toxic chemical and the medical examiner's office declared his death a homicide.


Khan's widow, Shabana Ansari, who has hired a criminal-defense lawyer, told the Tribune last week that she had been questioned for more than four hours by detectives and had fully cooperated.  She said the detectives had asked her about ingredients she used to prepare his last meal of lamb curry, shared by Ansari, her father-in-law Fareedun Ansari and Khan's daughter from a previous marriage, Jasmeen, 17.


While a motive has not been determined, police have not ruled out that Khan was killed because of his lottery win, a law enforcement source has told the Tribune. He died before he could collect the winnings – a lump-sum payment of about $425,000 after taxes.


According to court records obtained by the Tribune, Khan's brother has squabbled with Shabana Ansari over the lottery winnings in probate court. The brother, ImTiaz Khan, raised concern that since Khan left no will, Jasmeen Khan would not get "her fair share" of her father's estate.


Khan and Ansari did not have children together. Since her father's death, Jasmeen Khan has been living with Khan's siblings.


An attorney for Ansari in the probate case said the money was all accounted for and the estate was in the process of being divided up by the court. Under state law, the estate typically would be split evenly between the spouse and Khan's only child, he said.


In addition, almost two years ago, the Internal Revenue Service placed liens on Khan's residence on West Pratt Boulevard in an effort to collect more than $120,000 in back taxes from his father-in-law,  Fareedun Ansari, who still lives at the home with his daughter.


Fareedun and Shabana Ansari have denied involvement in Khan's death.


jgorner@tribune.com

Twitter: @ChicagoBreaking





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Foreigners still caught in Sahara hostage crisis


ALGIERS (Reuters) - More than 20 foreigners were still being held hostage or missing inside a gas plant on Friday after Algerian forces stormed the desert complex to free hundreds of captives taken by Islamist militants, who threatened to attack other energy installations.


Thirty hostages, including at least seven Westerners, were killed during Thursday's assault, along with at least 18 of their captors, said an Algerian security source.


The attack, which plunged capitals around the world into crisis mode, is a serious escalation of unrest in northwestern Africa, where French forces have been in Mali since last week fighting an Islamist takeover of Timbuktu and other towns.


"We are still dealing with a fluid and dangerous situation where a part of the terrorist threat has been eliminated in one part of the site, but there still remains a threat in another part," British Prime Minister David Cameron told his parliament.


A local Algerian source said 100 of 132 foreign hostages had been freed from the facility. The fate of the other 32 was unclear as the situation was changing rapidly.


Earlier he said 60 were still missing with some believed still held hostage, but it was unclear how many, and how many might be in hiding elsewhere in the sprawling compound.


Two Japanese, two Britons and a French national were among the seven foreigners confirmed dead in the army's storming, the Algerian security source told Reuters. One British citizen was killed when the gunmen seized the hostages on Wednesday.


Those still unaccounted for on Friday included 10 from Japan and eight Norwegians, according to their employers, and a number of Britons which Cameron put at "significantly" less than 30.


France said it had no information on two Frenchmen who may have been at the site and Washington has said a number of Americans were among the hostages, without giving details. The local source said a U.S. aircraft landed nearby on Friday.


Some countries have been reluctant to give details of the numbers of their missing nationals to avoid disclosing information that may be useful to their captors.


As Western leaders clamored for news, several expressed anger they had not been consulted by the Algerian government about its decision to storm the facility.


The sprawling facility housed hundreds of workers. Algeria's state news agency said the army had rescued 650 hostages in total, 573 of whom were Algerians.


"(The army) is still trying to achieve a ‘peaceful outcome' before neutralizing the terrorist group that is holed up in the (facility) and freeing a group of hostages that is still being held," it said, quoting a security source.




MULTINATIONAL INSURGENCY


Algerian commanders said they moved in on Thursday about 30 hours after the siege began because the gunmen had demanded to be allowed to take their captives abroad.


An Irish engineer who survived said he saw four jeeps full of hostages blown up by Algerian troops.


A French hostage employed by a French catering company said Algerian military forces had found some British hostages hiding and were combing the sprawling In Amenas site for others when he was escorted away by the military.


"I hid in my room for nearly 40 hours, under the bed. I put boards up pretty much all round," Alexandre Berceaux told Europe 1 raid. "I didn't know how long I was going to stay there ... I was afraid. I could see myself already ending up in a pine box."


"When Algerian solders ... came for me, I didn't even know it was over. They were with some of my colleagues, otherwise I'd never have opened the door."


Western governments are trying to determine the degree to which the hostage taking was part of an international conspiracy and was linked, as the captors claimed, to the week-old French military intervention in neighboring Mali.


The Algerian security source said only two of 11 militants whose bodies were found on Thursday were Algerian, including the squad's leader. The others comprised three Egyptians, two Tunisians, two Libyans, a Malian and a Frenchman, he said.


Algeria state news agency APS said the group had planned to take the hostages to Mali.


The plant was heavily fortified, with security, controlled access and an army camp with hundreds of armed personnel between the accommodation and processing plant, Andy Coward Honeywell, who worked there in 2009, told the BBC.


U.S. Defense Secretary Leon Panetta said those responsible would be hunted down: "Terrorists should be on notice that they will find no sanctuary, no refuge, not in Algeria, not in North Africa, not anywhere," he said in London. "Those who would wantonly attack our country and our people will have no place to hide."


MALI WOES


The crisis posed a serious dilemma for former colonial power Paris and its allies as French troops attacked the hostage-takers' al Qaeda allies in Mali, another former colony.


The desert fighters have proved to be better trained and equipped than France had anticipated, diplomats told Reuters at the United Nations, which said 400,000 people could flee Mali to neighboring countries in the coming months.


In Algeria, the kidnappers warned locals to stay away from foreign companies' oil and gas installations, threatening more attacks, Mauritania's news agency ANI said, citing a spokesman for the group.


Algerian workers form the backbone of an oil and gas industry that has attracted international firms in recent years partly because of military-style security. The kidnapping, storming and further threat cast a deep shadow over its future.


Hundreds of workers from international oil companies were evacuated from Algeria on Thursday and many more will follow, BP, which jointly ran the gas plant with Norway's Statoil and the Algerian state oil firm, said on Friday.


The overall commander of the kidnappers, Algerian officials said, was Mokhtar Belmokhtar, a veteran of Afghanistan in the 1980s and Algeria's bloody civil war of the 1990s and one of a host of Saharan Islamists, flush with arms and fighters from the 2011 civil war in Libya. He appears not to have been present.


Algerian security specialist Anis Rahmani, author of several books on terrorism and editor of Ennahar daily, told Reuters about 70 militants were involved from two groups, Belmokhtar's "Those who sign in blood", who travelled from Libya, and the lesser known "Movement of the Islamic Youth in the South".


"They were carrying heavy weapons including rifles used by the Libyan army during (Muammar) Gadaffi's rule," he said. "They also had rocket-propelled grenades and machineguns."


Algeria's government is implacably at odds with Islamist guerrillas who remain at large in the south, years after the civil war through the 1990s in which some 200,000 people died.


Britain's Cameron, who warned people to prepare for bad news and who cancelled a major policy speech on Friday to deal with the situation, said he would have liked Algeria to have consulted before the raid. Japan made similar complaints.


U.S. officials had no clear information on the fate of Americans, though a U.S. military drone had flown over the area. Washington, like its European allies, has endorsed France's move to protect the Malian capital by mounting air strikes last week and now sending 1,400 ground troops to attack Islamist rebels.


The apparent ease with which the fighters swooped in from the dunes to take control of an important energy facility, which produces some 10 percent of the natural gas on which Algeria depends for its export income, has raised questions over the value of outwardly tough security measures.


(Additional reporting by Ali Abdelatti in Cairo, Eamonn Mallie in Belfast, Gwladys Fouche in Oslo, Mohammed Abbas in London and Padraic Halpin and Conor Humprhies in Dublin; Writing by Philippa Fletcher; Editing by Peter Graff)



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Economy, eBay profit lift Wall Street to five-year high

NEW YORK (Reuters) - Wall Street rose on Thursday, with the S&P 500 hitting a five-year intraday high, on improved housing and jobs data as well as better-than-expected results from online marketplace eBay .


The data showed the number of Americans filing new claims for unemployment benefits fell to a five-year low last week, while groundbreaking for homes rose to the fastest pace in four years last month.


Strength in the housing and labor markets is key to sustained growth and higher corporate profits. Job market improvement helps boost consumer spending while a recovery in housing means more purchases of appliances, furniture and other household goods as well as a source of employment.


"The unemployment claims were nice, the housing starts were nice, so that is positive for us. There are some good positive vibes out there," said Harry Clark, chief executive of Clark Capital Management Group in Philadelphia.


The Dow Jones industrial average <.dji> gained 69.83 points, or 0.52 percent, to 13,581.06. The Standard & Poor's 500 Index <.spx> added 7.31 points, or 0.50 percent, to 1,479.94. The Nasdaq Composite Index <.ixic> rose 17.74 points, or 0.57 percent, to 3,135.29.


PulteGroup Inc shares gained 2.4 percent to $19.81 and Toll Brothers Inc advanced 1.9 percent to $35.56. The PHLX housing sector index <.hgx> climbed 1.5 percent.


EBay's shares rose 3 percent to $54.51 a day after it reported holiday quarter results that just beat Wall Street expectations. It gave a 2013 forecast that was within analysts' estimates.


The S&P is on track for its third consecutive advance, which pushed the index above an intraday peak set in September to its highest since December 2007.


But gains were tempered by weakness in the financial sector, with Bank of America down 3.4 percent to $11.38 and Citigroup off 2.8 percent to $41.29 after they posted their results.


Bank of America's fourth-quarter profit fell as it took more charges to clean up mortgage-related problems. Citigroup posted $2.32 billion of charges for layoffs and lawsuits, while its new chief executive cautioned the bank needed more time to deal with its problems.


The S&P financial sector index <.spsy> slipped 0.06 percent as the only one of the 10 major S&P sectors to decline.


S&P 500 corporate earnings for the fourth quarter are expected to rise 2.3 percent, Thomson Reuters data showed. Expectations for the quarter have fallen considerably since October when a 9.9 percent gain was estimated.


With investors anticipating the current earnings season to be lackluster, their focus will be on the corporate earnings outlook for the months ahead, analysts said.


Shares of Boeing extended recent declines after the United States and other countries grounded the company's new 787 Dreamliner after a second incident involving battery failure. Boeing slipped 0.8 percent to $73.77 and is down 1.7 percent for the week so far.


(Reporting by Chuck Mikolajczak; Editing by Kenneth Barry)



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Hawaii hometown backs Te'o after girlfriend hoax


LAIE, Hawaii (AP) — People in the small Hawaii hometown of Manti Te'o are offering support for the Notre Dame linebacker, after the story of his girlfriend and her death from leukemia were revealed as a hoax.


No one answered the door Wednesday evening and no one appeared to be inside the modest, single-story wood home of Te'o's parents, Brian and Ottilia Te'o, in the small coastal town of Laie on Oahu's northern shore where Manti Te'o, an All-American and Heisman Trophy finalist, was born.


But members of the mostly Mormon community said they were dumbfounded, and didn't believe he would have knowingly perpetrated such a story. The town of about 6,000 people, roughly an hour's drive from Honolulu, is home to a small satellite campus of Hawaii's Brigham Young University,


Lokelani Kaiahua said Te'o's parents were her classmates, and she knew them to have strong family values they instilled in their children.


"I just don't see something like that being made up from him or having any part of that because they're not those kind of people," she said while sitting and talking with friends a few doors down from the Te'o family home. "Everybody's kind of like 'what is going on?'"


According to media accounts that surrounded Te'o this season, his purported girlfriend, Lennay Kekua, died of leukemia in September. But on Wednesday, the website Deadspin.com posted a lengthy story saying there was no evidence that she ever existed.


Notre Dame officials then confirmed the hoax but were insistent that Te'o was only the victim.


Te'o is a hero and role model to many children in Laie and nearby small towns like Haaula, Kaaawa and Kahuku along the two-lane highway snaking through Oahu's northeastern coast.


Students at Haaula often wear Notre Dame jerseys with his number "5'' on them, and Te'o has returned to the area to talk to students about the importance of staying in school, said school administrator Makala Paakaula, 38.


"He always keeps giving back to his community," Paakaula said.


Te'o should be lauded for uniting Notre Dame during his senior year when he could have left for the NFL, she said.


"It's amazing how he brought together the whole school to become one ohana, one family, where they all belonged, where they all had a purpose," Paakaula said.


Many people expressed anger toward whoever was behind the entire affair.


"If he got hoaxed, that's not his fault — shame on them," Paakaula said, "because he has a very trusting, open heart."


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Light Snow, Ice Could Hit Northern Georgia Thursday






The Atlanta area and areas north of the city are facing a few different weather threats this afternoon and through the night. The National Weather Service in Peachtree Service has issued both a winter weather advisory and a flood watch for metro Atlanta and about 20 counties across the state.


The winter weather advisory warns of the potential for light snow and black ice from the early afternoon Thursday to early evening along the I-20 and I-85 corridor and north. Accumulation is expected to be light (less than 1 inch), but the advisory cautions that the snowfall and overnight ice could impact drivers. The advisory affects Atlanta and north. Clayton and Henry counties are not included, for example.






According to the most recent advisory, “Rain will mix with and begin changing to snow in northwest Georgia by early afternoon, spreading across the rest of north Georgia through the early evening hours.”


A National Weather Service winter weather advisory for snow means that “periods of snow may cause travel difficulties. Use caution while driving.”


The flood watch was issued at 5 a.m. and continues through 7 p.m. this evening. It affects essentially the same area. According to the Weather Service, a flood watch means there is potential for flooding based on current conditions and forecasts.


It’s been since 2011 that snow of any accumulation has hit the Atlanta area, according to the Weather Service, based in Peachtree City. Last winter was extremely mild, and the whole 2012 year saw a record low in days that registered less than 32 degrees.


While it’s been a couple years since a snowstorm, the Atlanta area isn’t far removed from major storms in both the snow and flood categories. The January 2011 ice storm crippled the city for nearly a week and called into question the mayor’s light fleet of snow plows. A 2009 “100 years” flood was historic by even U.S. Geological Survey records.


Mike Benzie has been a reporter and editor for several major news organizations in the Southeast, including the Atlanta Journal-Constitution, the Greenville News, and the Asheville Citizen-Times.


Weather News Headlines – Yahoo! News





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Did Scientology ad cross line?




The Church of Scientology is also at fault for thinking the advertorial would survive The Atlantic readers' scrutiny, Ian Schafer says.




STORY HIGHLIGHTS


  • The Atlantic published and pulled a sponsored Scientology "story"

  • Ian Schafer: On several levels, the ad was a mistake

  • He says the content was heavy-handed and comments were being moderated

  • Schafer: Experimenting to raise revenue makes sense, but standards should be clear




Editor's note: Ian Schafer is the founder and CEO of a digital advertising agency, Deep Focus, and the alter ego of @invisibleobama. You can read his rants on his blog at ianschafer.com.


(CNN) -- "The Atlantic is America's leading destination for brave thinking and bold ideas that matter. The Atlantic engages its print, online, and live audiences with breakthrough insights into the worlds of politics, business, the arts, and culture. With exceptional talent deployed against the world's most important and intriguing topics, The Atlantic is the source of opinion, commentary, and analysis for America's most influential individuals who wish to be challenged, informed, and entertained." -- The Atlantic 2013 media kit for advertisers


On Monday, The Atlantic published -- and then pulled -- a story titled "David Miscavige Leads Scientology to Milestone Year." This "story" went on to feature the growth of Scientology in 2012.



Ian Schafer

Ian Schafer



Any regular reader of The Atlantic's content would immediately do a double-take upon seeing that kind of headline, much less the heavy-handed text below it, shamelessly plugging how well Scientology's "ecclesiastical leader" Miscavige has done in "leading a renaissance for the religion."


This "story" is one of several "advertorials" (a portmanteau of "advertising" and "editorials") that The Atlantic has published online, clearly designated as "Sponsor Content." In other words, "stories" like these aren't real stories. They are ads with a lot of words, which advertisers have paid publications to run on their behalf for decades. You may have seen them in magazines and newspapers as "special advertising sections."


The hope is that because you are already reading the publication, hey, maybe you'll read what the advertiser has to say, too -- instead of the "traditional" ad that they may have otherwise placed on the page that you probably won't remember, or worse, will ignore.



There's nothing wrong with this tactic, ethically, when clearly labeled as "sponsored" or "advertising." But many took umbrage with The Atlantic in this particular case; so many, that The Atlantic responded by pulling the story from its site -- which was the right thing to do -- and by apologizing.


At face value, The Atlantic did the right thing for its business model, which depends upon advertising sales. It sold what they call a "native" ad to a paying advertiser, clearly labeled it as such, without the intention of misleading readers into thinking this was a piece of journalism.


But it still failed on several levels.


The Atlantic defines its readers as "America's most influential individuals who wish to be challenged, informed, and entertained." By that very definition, it is selling "advertorials" to people who are the least likely to take them seriously, especially when heavy-handed. There is a fine line between advertorial and outright advertising copywriting, and this piece crossed it. The Church of Scientology is just as much at fault for thinking this piece would survive The Atlantic readers' intellectual scrutiny. But this isn't even the real issue.


Bad advertising is all around us. And readers' intellectual scrutiny would surely have let the advertorial piece slide without complaints (though snark would be inevitable), as they have in the past, or yes, even possibly ignored it. But here's where The Atlantic crossed another line -- it seemed clear it was moderating the comments beneath the advertorial.


As The Washington Post reported, The Atlantic marketing team was carefully pruning the comments, ensuring that they were predominantly positive, even though many readers were leaving negative comments. So while The Atlantic was publishing clearly labeled advertiser-written content, it was also un-publishing content created by its readers -- the very folks it exists to serve.


It's understandable that The Atlantic would inevitably touch a third rail with any "new" ad format. But what it calls "native advertising" is actually "advertorial." It's not new at all. Touching the third rail in this case is unacceptable.


So what should The Atlantic have done in this situation before it became a situation? For starters, it should have worked more closely with the Church of Scientology to help create a piece of content that wasn't so clearly written as an ad. If the Church of Scientology was not willing to compromise its advertising to be better content, then The Atlantic should not have accepted the advertising. But this is a quality-control issue.


The real failure here was that comments should never have been enabled beneath this sponsored content unless the advertiser was prepared to let them be there, regardless of sentiment.


It's not like Scientology has avoided controversy in the past. The sheer, obvious reason for this advertorial in the first place was to dispel beliefs that Scientology wasn't a recognized religion (hence "ecclesiastical").


Whether The Atlantic felt it was acting in its advertiser's best interest, or the advertiser specifically asked for this to happen, letting it happen at all was a huge mistake, and a betrayal of an implicit contract that should exist between a publication of The Atlantic's stature and its readership.


No matter how laughably "sales-y" a piece of sponsored content might be, the censoring of readership should be the true "third rail," never to be touched.


Going forward, The Atlantic (and any other publication that chooses to run sponsored content) should adopt and clearly communicate an explicit ethics statement regarding advertorials and their corresponding comments. This statement should guide the decisions it makes when working with advertisers, and serve as a filter for the sponsored content it chooses to publish, and what it recommends advertisers submit. It should also prevent readers from being silenced if given a platform at all.


As an advertising professional, I sincerely hope this doesn't spook The Atlantic or any other publication from experimenting with ways to make money. But as a reader, I hope it leads to better ads that reward me for paying attention, rather than muzzle my voice should I choose to interact with the content.


After all, what more could a publication or advertiser ask for than for content to be so interesting that someone actually would want to comment on (or better, share) it?


(Correction: An earlier version of this article incorrectly said native advertising accounts for 59% of the Atlantic's ad revenue. Digital advertising, of which native advertising is a part, accounts for 59% of The Atlantic's overall revenue, according to the company.)


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The opinions expressed in this commentary are solely those of Ian Schafer.






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Trestman: 'Passion' and 'urgency' to win with Bears









Beginning a new era the Chicago Bears hope will push the organization into a different offensive realm, Marc Trestman was introduced Thursday morning at Halas Hall as the 14th coach in franchise history.

General manager Phil Emery, in explaining his decision to fire former coach Lovie Smith more than two weeks ago, cited long-running offensive efficiencies for an organization that has typically looked to the defensive side of the ball for its highest leader.


Emery on Thursday described the interview process that led to Trestman this way: "It was an interesting road ... and a road well-traveled." He confirmed that Trestman, Colts offensive coordinator Bruce Arians and Seahawks offensive coordinator Darrell Bevell were the three finalists, with Bevell the first to be eliminated.


As to why he choose Trestman over Arians, Emery first cited adaptability, the fact that Trestman has been with numerous NFL teams as an assistant and also coached in the unfamiliar Canadian Football League and excelled at each stop.

"He’s had personal ups and downs, but in the end, where is he? He’s a champion and now he’s the head coach of the Chicago Bears," Emery said. "Do not underestimate Mark Trestman as a cmpetitor. He's as tough-minded as anybody I've been around. That's the kind of guy I want to be in a room with."





Trestman followed Emery to the podium and said the Bears were "clearly a franchise that has the highest expectations for its team."


"I do feel the passion, I do feel the urgency, and boy, do I feel the commitment to win," Trestman said.


Trestman said his first priority would be assembling a staff and said he had the final say. He said some of his assistants from the CFL's Montreal Alouettes could be joining him.


"We've got to put together a staff of high character," he said. "Men who are experts in the science of football."


Trestman emphasized the importance of the quarterback position and also the line that protects him.


"I'm going to be responsible for keeping Jay (Cutler) and our quarterbacks safe in the pocket," he said.


As for his role, Trestman said, "I get to be the GPS system of the team. That's the fun part."

Asked about Cutler, Trestman said he spoke with the quarterback recently over lunch and, "I can't wait to get my hands on him, and work with him. I think he's ready."


"This guy loves football. He wants to be great. Hopefully we can give him some protection and some direction."


Trestman said he will continue to call the offensive plays: "I love calling plays. As long as Phil lets me, I get to do that. If it's in the best interests of the team, that's what I will start out doing."


Trestman termed his expected relationship with Cutler this way: "The No. 1 marriage in all of sports is the marriage between a quarterback and his coach." He said the quarterback "is going to have the keys to the car."


Asked about the pass/run balance on offense, Trestman said, "The only objective is to score touchdowns."


On defense, Trestman said it all starts with pressuring the opponent's quarterback.


"We've got to hurry 'em, hit 'em and knock 'em down,'' he said.


Asked about Rod Marinelli, Trestman said the veteran defensive coordinator wouldn't be staying.

"I had a chance to talk to Rod," Trestman said. "He's made up his mind I believe to move on."

Trestman said he and Emery would discuss the future defensive leadership.


Asked about Brian Urlacher, Trestman lavished praise on the veteran linebacker but stopped short of saying he definitely will be part of the defense going forward.


"I recognize what he's meant to this locker room," Trestman said.


Trestman said he would be open to playing a 3-4 defense, but that it would depend on his team's personnel and that he was aware of the success the Bears have enjoyed with the 4-3.


As for goals, Trestman said, "Our goal will be to hold up a trophy."


Under Smith, Dick Jauron and Dave Wannstedt, the three coaches that followed Mike Ditka, the Bears rarely have produced consistent offensive efforts. All three were defensive coordinators before coming to the club. While the Bears were stout defensively throughout Smith’s nine seasons, they were almost always deficient on offense.

With Trestman in place, the Bears will work to revamp the offense on the fly and take advantage of what remains a productive defense with aging core players. Trestman’s long history as a quarterback guru and innovative offensive mind pushed him to the top of a thorough coaching search by Emery.

The challenge for Trestman will be bringing out the best in Cutler, whom the Bears traded for by mortgaging the future in 2009. The belief then was the young, Pro Bowl gunslinger was the missing piece. He’s played in two playoff games since, winning one. Now, Cutler will be 30 in April and is entering the final year of his contract. His future must be determined in the coming months and Emery made the handling of Cutler a key component of the interview process.

Trestman did more than work with quarterbacks during a five-year stint as the head coach of the Alouettes. His team reached the playoffs in five consecutive seasons, winning two Grey Cup championships. Previously, he spent 17 seasons working as an assistant in the NFL for eight different organizations. He last worked for the Dolphins in 2004 under Wannstedt. Now, Trestman has the opportunity to operate his own club in the NFL, fulfilling a lifelong goal of the 57-year-old, who has a law degree.





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Algerian forces launch operation to break desert siege


ALGIERS (Reuters) - Twenty-five foreign hostages escaped and six were killed on Thursday when Algerian forces launched an operation to free them at a remote desert gas plant, Algerian sources said, as one of the biggest international hostage crises in decades unfolded.


The standoff began when gunmen calling themselves the Battalion of Blood stormed the gas facility on Wednesday morning. They said they were holding 41 foreigners and demanded a halt to a French military operation against fellow al Qaeda-linked Islamist militants in neighboring Mali.


The raid increased fears that jihadist militants could launch further attacks in Algeria, a vast desert country with large oil and gas reserves that is only just recovering from a protracted conflict with Islamist rebels during the 1990s which cost an estimated 200,000 lives.


Fast-moving details of the military operation to free the hostages from the gas plant were difficult to confirm. Algeria's official APS news agency said about half the foreign hostages had been freed.


A local source told Reuters six foreign hostages were killed along with eight captors when the Algerian military fired on a vehicle being used by the gunmen.


Mauritania's ANI news agency, which has been in constant contact with the kidnappers, said seven hostages were still being held: two Americans, three Belgians, one Japanese and one British citizen.


It quoted one of the kidnappers as saying that Algerian ground forces were trying to fight their way into the complex.


ANI and Qatar-based Al Jazeera reported that 34 of the captives and 15 of their captors had been killed when government forces fired from helicopters at a vehicle. Those death tolls, far higher than confirmed by the local source, would contradict the reports that large numbers of foreigners escaped alive.


Britain and Norway, whose oil firms BP and Statoil run the plant jointly with the Algerian state oil company, said they had been informed by the Algerian authorities that a military operation was under way but did not provide details.


As many as 600 Algerian workers at the site managed to flee, the official Algerian news agency said.


RAISING THE STAKES


The incident dramatically raises the stakes in the French military campaign in neighboring Mali, where hundreds of French paratroopers and marines are launching a ground offensive against rebels after air strikes began last week.


Algerian Interior Minister Daho Ould Kablia said the kidnappers were led by Mokhtar Belmokhtar, a veteran Islamist guerrilla who fought Soviet forces in Afghanistan in the 1980s and had set up his own group in the Sahara after falling out with other local al Qaeda leaders.


A holy warrior-cum-smuggler dubbed "The Uncatchable" by French intelligence and "Mister Marlboro" by some locals for his illicit cigarette-running business, Belmokhtar's links to those who seized towns across northern Mali last year are unclear.


The hostage takers earlier allowed some prisoners to speak to the media, apparently to put pressure on Algerian forces not to storm the compound. An unidentified hostage who spoke to France 24 television said prisoners were forced to wear explosive belts and captors had threatened to blow up the plant.


A local source told Reuters the hostage takers had blown up a petrol filling station at the plant.


Two hostages, identified as British and Irish, spoke to Al Jazeera television and called on the Algerian army to withdraw from the area to avoid casualties.


"We are receiving care and good treatment from the kidnappers. The (Algerian) army did not withdraw and they are firing at the camp," the British man said. "There are around 150 Algerian hostages. We say to everybody that negotiations is a sign of strength and will spare many any loss of life."


Ireland said later that the Irish hostage was among those freed.


NUMBERS UNCONFIRMED


The precise number and nationalities of foreign hostages could not be confirmed, with some countries reluctant to release information that could be useful to the captors.


Britain said one of its citizens was killed in the initial storming on Wednesday and "a number" of others were held.


The militants said seven Americans were among their hostages, a figure U.S. officials said they could not confirm.


Norwegian oil company Statoil said nine of its Norwegian staff and three Algerian employees were captive. Britain's BP, which operates the plant with Statoil and Algerian state oil company Sonatrach, said some of its staff were held but would not say how many or their nationalities.


Japanese media said five workers from Japanese engineering firm JGC Corp. were held, a number the company did not confirm. Paris has not said whether any hostages were French. Vienna said one hostage was Austrian, Dublin said one was Irish and Bucharest said an unspecified number were Romanian.


Spanish oil company Cepsa said it had begun to evacuate personnel from elsewhere in Algeria, an OPEC member.


Paris said the Algeria attack demonstrated it was right to intervene in Mali: "We have the flagrant proof that this problem goes beyond just the north of Mali," French ambassador to Mali Christian Rouyer told France Inter radio.


President Francois Hollande has received public backing from Western and African allies who fear that al Qaeda, flush with men and arms from the defeated forces of Libya's Muammar Gaddafi, is building a desert haven in Mali, a poor country helpless to combat fighters who seized its north last year.


However, there is also some concern in Washington and other capitals that the French action in Mali could provoke a backlash worse than the initial threat by militants in the remote Sahara.


The militants, communicating through established contacts with media in neighboring Mauritania, said they had dozens of men armed with mortars and anti-aircraft missiles in the compound and had rigged it with explosives.


"We hold the Algerian government and the French government and the countries of the hostages fully responsible if our demands are not met, and it is up to them to stop the brutal aggression against our people in Mali," read one statement carried by Mauritanian media.


They condemned Algeria's secularist government for letting French warplanes fly over its territory to Mali and shutting its border to Malian refugees.


PRESSING ON


The attack in Algeria did not stop France from pressing on with its campaign in Mali. It said on Thursday it now had 1,400 troops on the ground in Mali, and combat was underway against the rebels that it first began targeting from the air last week.


"There was combat yesterday, on the ground and in the air. It happened overnight and is under way now," said Le Drian. Residents said a column of about 30 French Sagaie armored vehicles set off on Wednesday toward rebel positions from the town of Niono, 300 km (190 miles) from the capital, Bamako.


The French action last week came as a surprise but received widespread international support in public. Neighboring African countries planning to provide ground troops for a U.N. force by September have said they will move faster to deploy them.


Nigeria, the strongest regional power, sent 162 soldiers on Thursday, the first of an anticipated 906.


"The whole world clearly needs to unite and do much more than is presently being done to contain terrorism, with its very negative impact on global peace and security," President Goodluck Jonathan said.


Germany, Britain and the Netherlands have offered transport aircraft to help ferry in African troops. Washington has said it is considering what support it can offer.


Many inhabitants of northern Mali have welcomed the French action, though some also fear being caught in the cross-fire. The Mali rebels who seized Timbuktu and other oasis towns in northern Mali last year imposed Islamic law, including public amputations and beheadings that angered many locals.


A day after launching the campaign in Mali, Hollande also ordered a failed rescue in Somalia on Saturday to free a French hostage held by al Qaeda-linked al Shabaab militants since 2009. Al Shabaab said on Thursday it had executed hostage Denis Allex. France said it believed he died in the rescue.


(Reporting by Lamine Chikhi; Writing by Peter Graff; Editing by Giles Elgood)



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